Postal Code Targeting in Toronto, GTA & Canada
When Direct Mail gets noticed, opened and read, our brains are hard-wired to pay more attention to it. 74% of Canadian consumers always notice advertising in Direct Mail. Canada Post’s Smartmail Marketing™ provides a more intelligent approach to Direct Mail. Postal Code Targeting pairs targeting the postal code level with customer suppression to optimize acquisition and promotion efforts efficiently.
Effective costing! Efficient data! Surgically targeted!
What is Postal Code Targeting
Postal Code Targeting, targets a defined postal code area. It helps to identify and reach postal codes that match the profile of your ideal prospects, so you can expand into new markets, target look-alike audiences, reach specific communities and optimize your targeting by suppressing existing audiences to focus on acquisition.
Minimum Volume & Delivery standards
Volume:
• Machinable: 100 items
• Special Handling: 1,000 items.
Delivery: (Business days estimate)
• Machinable Major Urban Centres: 3 - 5
• Non-major Urban Centres: 3 - 5
• Northern/Remote Centres: 3 - 9
• Special Handling Major Urban Centres: 3 - 8 etc…
Unacceptable Items
Any item that is considered non - mailable are unacceptable items - Items are undeliverable if:
• the non-personalized address is invalid or unreadable
• the addressee refuses the item
• delivery is prohibited by law
• the item cannot otherwise be delivered to the address.
We will either dispose of or recycle undeliverable items at our discretion.
Targeting
Data and targeting provide a more in-depth look at Canada Post Data and Targeting Solutions as a component of Smartmail Marketing™. Maximize the impact of your message by using data to target top customers/prospects, get your brand directly into the right hands and boost response rates in a cost-effective way
Analytics
Our Audience Insights provide information that can help you plan and analyze a marketing campaign. We can help you:
• Profile Analysis: Profile (your database, your trade area, a customer address, a postal code list or geographical area)
• Response Analysis: Quantify the success of your campaign
• Geolocation Analysis: Understand customer proximity to your store location
• Foot Traffic Attribution: Provides insights into how your campaign has performed for a physical location.
• Penetration Analysis: ‘Point of Call to Route’ & ‘Postal Code to Route’
• Proximity Analysis: Identify customers traveling distance
Pricing
To access prices, you must meet all applicable requirements for the applicable service. Qualifying customers may have access to lower prices by signing an agreement. All prices are subject to applicable rebates, discounts, fees, surcharges, adjustments, and taxes.
