Personalized Mail in Toronto, GTA & Canada
Canada Post’s Smartmail Marketing™ provides a more intelligent approach to Direct Mail. Target and personalize your marketing message to reach the right people and increase its effectiveness. 86% of Canadian consumers open mail that's personally addressed to them. Introducing Personalized Mail. It enhances one-to-one customer engagement to make the most of relationships, driving greater loyalty and retention.
Maximize relationships! Deepen connections! Get personalized!
What is Personalized Mail
Personalized Mail™ is mailable items that have the primary intention to motivate a person to take action by:
•Promoting a product, service, program, or event
•Soliciting donations or contributions - Including thank-you letters soliciting future donations with a tax receipt from registered charitable organizations, Reporting on financial performance, primarily for promotional purposes
•Supporting your loyalty card program, including all mailings relating to loyalty card programs (excludes credit or debit cards with or without reward points)
What Qualifies as Personalized Mail
To determine if your mail item's primary intent is promotional, you must ask, “What’s the primary message that I want to ask the recipient to respond to when they receive the item”? Your mailing is promotional and may qualify as Personalized Mail™ if the intent is to motivate a person to take action and: Buy or acquire a product or service, use a specific program, or contribute to or support a cause or event.
Unqualified Items with the primary intent to provide businesses and consumers with educational material, and transactional or informational communications.
Minimum Volume & Delivery Standards:
Volume:
• Machinable: 100 items
• Special Handling: 1,000 items
Delivery: (Business days estimate)
• Machinable Major Urban Centres: 3 – 5
• Non-major Urban Centres: 3 – 5 etc…
Undeliverable Mail
Items are treated as undeliverable if:
• The item does not bear a complete and valid address
• The item is addressed to a non-existent address
• The addressee refuses the item
• Delivery is prohibited by law
• The item cannot otherwise be delivered to the address.
Targeting
Data and targeting provide a more in-depth look at Canada Post Data and Targeting Solutions as a component of Smartmail Marketing™. Maximize the impact of your message by using data to target top customers/prospects, get your brand directly into the right hands and boost response rates in a cost-effective way
Analytics
Our Audience Insights provide information that can help you plan and analyze a marketing campaign. We can help you:
• Profile Analysis: Profile (your database, your trade area, a customer address, a postal code list or geographical area)
• Response Analysis: Quantify the success of your campaign
• Geolocation Analysis: Understand customer proximity to your store location
• Foot Traffic Attribution: Provides insights into how your campaign has performed for a physical location.
• Penetration Analysis: ‘Point of Call to Route’ & ‘Postal Code to Route’
• Proximity Analysis: Identify customers traveling distance
Pricing
To access prices, you must meet all applicable requirements for the applicable service. Qualifying customers may have access to lower prices by signing an agreement. All prices are subject to applicable rebates, discounts, fees, surcharges, adjustments, and taxes.
