Case Study: Rebate Program

Kohler Canada is a premium supplier of bathroom and kitchen faucets and fixtures in Canada.  They specialize in faucets, toilets, sinks, bathtubs, shower products and a variety of other similar products for kitchens and bathrooms.  They sell their products through various large retailers, showrooms, distributors and through 2 corporately owned showroom stores. 

As an incentive for consumers to buy Kohler products from these various showrooms, they run an in-store promotion called “Dream in Kohler” Dream Rebate program.  Torpedo manages all aspects of the program for Kohler and has for many years.  Program includes:

  • Creative for all in-store signage

  • Creative for digital ads

  • Development of rebate submission micro-site

  • Printing of all in-store signage

  • Pick, pack & distribution of all in-store signage

  • Management of all submissions including vetting for Kohler products & establishing rebate values

  • Communication between showrooms, consumers & head office

  • Management of all rebate funds being issued

  • Printing & mailing of all rebate cheques

  • Customer communications & client service

  • Reporting

Torpedo has a full service rebate management team.  We can manage the entire campaign or partner with marketing departments to manage and execute select services.

Case Study: Sample Fulfillment

Caramilk is a Cadbury chocolate bar introduced into the market in 1968 and continues to be a leading bar with consumers.  In 2022, they launched the new Salted Caramilk bar with resounding success.  Torpedo worked closely with their agency in executing the campaign.  The agency designed and developed various social media ads, a landing page allowing the first 5,000 Canadians to “pre-order” their bar and certificates for those first 5,000 “winners”.  After launching the ads and 2 hours on various platforms, the chocolate bars were sold out and Torpedo stepped in to execute the fulfillment of the consumers’  packages.

The fulfillment program included:

  • Consultation on how best to execute the packages to maximize savings and minimize fulfillment costs

  • Help agency design and develop best practice solution

  • Receiving the winners database, address correction and verification

  • Print & package winner certificates, chocolate bar, laptop label in colourful mailer

  • Segment packages for influencers and distribute

  • Customer communications & client service

  • Reporting

Torpedo works with agencies and CPG companies to execute sampling campaigns of various types and formats.

Case Study: Digital Asset Repository & Fulfillment

Eaton Group is a power management company made up of approximately 85,000 employees, doing business in more than 175 countries. Their energy-efficient products and services help customers effectively manage electrical, hydraulic and mechanical power more reliably, efficiently, safely and sustainably.

Staff are able to order sales collateral, guides, schematics, sell & specification sheets, and brochures using the Eaton Group eStore Torpedo has developed.  The solution acts as an estore for all collateral and a digital repository for Eaton, allowing them to manage and maintain hundreds of documents by category.  Torpedo manages all aspects of the solution including:

  • Development of the Eaton Group eStore including hosting, management and updating

  • Printing of all collateral if required – Print-on-Demand solution

  • Downloadable PDFs maintained if preferred

  • Pick, pack & distribution of all orders

  • Customer communications & client service

  • Reporting

Case Study: eStore & Fulfillment

HomeEquity Bank is a financial services solutions provider for homeowners 55+.  They provide their solutions through direct sales consultants and financial advisors across Canada.   

Staff and advisors are able to order sales collateral online using the HomeEquity Bank eStore, allowing them to communicate effectively and efficiently.  Torpedo manages all aspects of the solution for HEB and has for many years.  The program includes:

  • Development of HEB eStore in both English & French, including hosting, management and updating

  • Warehousing of all printed collateral and merchandise

  • Printing of all material including business cards, sales collateral and stationary

  • Personalization and presentment of print-on-demand collateral with preview feature

  • Based on login, users can use assigned budgets or credit card to purchase items

  • Based on login, users groups can view and purchase items only assigned to them

  • Sourcing, purchasing and branding of promotional items

  • Pick, pack & distribution of all orders

  • Customer communications & client service

  • Volume shipping rates

  • Low level inventory alerts

  • Back-end reporting available 24/7/365

 

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