Caramilk is a Cadbury chocolate bar introduced into the market in 1968 and continues to be a leading bar with consumers. In 2022, they launched the new Salted Caramilk bar with resounding success. Torpedo worked closely with their agency in executing the campaign. The agency designed and developed various social media ads, a landing page allowing the first 5,000 Canadians to “pre-order” their bar and certificates for those first 5,000 “winners”. After launching the ads and 2 hours on various platforms, the chocolate bars were sold out and Torpedo stepped in to execute the fulfillment of the consumers’ packages.
The fulfillment program included:
Consultation on how best to execute the packages to maximize savings and minimize fulfillment costs
Help agency design and develop best practice solution
Receiving the winners database, address correction and verification
Print & package winner certificates, chocolate bar, laptop label in colourful mailer
Segment packages for influencers and distribute
Customer communications & client service
Reporting
Torpedo works with agencies and CPG companies to execute sampling campaigns of various types and formats.
